First Launch for Qumei
This week Gran Living is launching its first private label collection for Chinese retail chain, Qumei. “It is very gratifying to be here and take part after we have researched, designed and developed this collection” explains Per Gran Hartvigsen, CEO of Gran Living. He continues; “we are building a good foundation for a solid long-term partnership with Qumei and it is our great pleasure to be part of this shop re-opening with them”.
The past week has consisted of sales training with staff and styling of this shop, which is just one of the over 850 shops Qumei has in mainland China. On December 19th the recently re-opened and re-designed shop will be visited by the chairman of the Qumei franchise chain – followed by more than 100 franchise owners, who will visit the shop on Friday December 22nd to see the new concept.
At the request of Qumei, Gran Living has designed and developed a unique collection of home accessories and small furniture with a distinct Scandinavian look and in original Danish design, which a great selling-point in China at the moment. The collection provided by Gran Living is currently available in this re-designed Beijing shop. But it is the ambition that this will expand as the new concept is rolled out for the entire chain.
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